Be delighted by silky-soft carpet with lifetime stain protection.

Karastan Carpet at Nonn's in Madison WIAt Nonn’s, we know flooring, and we believe in the quality of Karastan products. SmartStrand Forever Clean carpet is the first carpet to combine built-in stain protection with a nanotechnology spill shield. This means you get the highest level of beauty and softness with exceptional durability that preserves the style and appearance of your carpet. You’ll be able to breathe easy because SmartStrand Forever Clean is 3x easier to clean than other carpets because of its built-in stain protection, and even if you do have to clean it, you won’t have to worry about it losing any of its durability – SmartStrand Forever Clean is made to last.

We have expert designers on staff to assist you in finding the perfect Karastan product for your home. Choose Nonn’s and be delighted by the combination of silky-soft Karastan carpet and the lifetime stain protection that comes with it.

Visit the Nonn’s Showroom nearest you to see and feel the carpet that offers the highest level of beauty, comfort and performance available.

Middleton: (608) 836-8833
Madison: (608) 824-1092
Waukesha: (262) 446-6810

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See what Karastan Carpet customers have to say:

“My dog got into a large bag of M&M’s while we were out and I came home to a rainbow of colors on my new carpet…10 minutes, a washcloth and some warm water later there was no sign of the M&M dye.”
– SmartStrand Customer Egico
“My 5-year-old has taken to roller skating on it and even that hasn’t damaged it. We never intended this to be a forever carpet, we just wanted it to last until our second child passed the toddler years….”
– SmartStrand Customer Pkovo

SmartStrand Forever Clean

Using the most advanced fiber innovation, SmartStrand Forever Clean carpets offer the highest level of beauty, comfort, and performance available.

Keep reading to learn more about how SmartStrand Forever Clean is unique right down to the core of each fiber.

Karastan Durable Carpet

SmartStrand Forever Clean contains a unique “kinked” fiber molecule created to resist matting and crushing. This means that the fibers bounce back from pressure, keeping your carpet beautiful and soft for years to come.

Karastan Sustainable Carpet

Because SmartStrand Forever Clean is made with materials that are renewable and plant-based, we use less limited natural resources to create it and thus reduce our energy consumption during manufacturing. So you don’t have to compromise the health of our planet to have the durability, softness and beauty you want in a carpet.

Karastan Innovative Carpet

SmartStrand Forever Clean carpet prevents stains because it contains Nanoloc™ Spill Shield, which covers the fibers completely and locks out soils and spills. This makes it the easiest carpet to clean.

Karastan Carpet in Madison WI

But why stop at just carpet?

Shop Big Box Prices & Boutique Selections at Nonn’s.

Some things, you don’t expect to see together. But when you do, it’s delightful. Like at Nonn’s, where you’ll find cabinets, countertops, flooring and appliances at big box prices but with a bigger, better selection.

Nonn’s is the place for cabinets, flooring and countertops in Wisconsin. Our 30+ year commitment to offering first-quality materials, competitive prices and unmatched service has made us the largest independent retailer of flooring in the State. So if you’re in need of more of a total living room makeover rather than just the carpet, or you need new cabinets or countertops in your kitchen, visit the Nonn’s Showroom nearest you for everything you need. And if you’re looking for an appliance upgrade, be sure to visit our Waukesha or Middleton Showrooms for vignettes to inspire your project.

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Tips on


One of the first things people notice about your home is the flooring. That’s why we sell so many varieties.

Whether you’re searching for versatility, durability, effortlessness, or classic beauty, somewhere in our store is the perfect floor at the perfect price. For the best deals and tips on the latest flooring trends, check out the Nonn’s Insiders List.

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