SmartStrand Forever Clean Carpet at Nonn's in WI
You need family-proof carpet.
Find it at Nonn’s.

Mohawk SmartStrand® Forever Clean Carpet is not only the most durable carpet, it’s the perfect carpet for families who need exceptional durability, but want carpet that’s extremely soft and beautiful. Families with kids and pets don’t have to worry about wear on their SmartStrand® Forever Clean Carpet because it comes with built-in stain and soil protection and is 3X* easier to clean than other carpets. If there is ever an accident, you don’t have to sweat it.

Visit the Nonn’s Showroom nearest you to see and feel the most durable, easiest to clean carpet on the planet.

Middleton: (608) 836-8833
Madison: (608) 824-1092
Waukesha: (262) 446-6810

Free Design Consultation at Nonn's in Wisconsin

See what customers like you have to say:

“My five-year-old has taken to roller skating on it and even that hasn’t damaged it. We never intended this to be a forever carpet, we just wanted it to last until our second child passed the toddler years….”
— SmartStrand Customer Pkovo

“My dog got into a large bag of M&M’s while we were out and I came home to a rainbow of colors on my new carpet… 10 minutes, a washcloth and some warm water later there was no sign of the M&M dye.”
— SmartStrand Customer Egico

Using the most advanced fiber innovation, SmartStrand® Forever Clean Carpets offer the highest level of beauty, comfort, and performance available.

SmartStrand® Forever Clean Carpet is the best carpet for families with kids and pets. It is the only carpet with permanent built-in stain and soil protection that won’t wear or wash off, and contains new Nanoloc spill protection technology for quick and easy cleanup. SmartStrand® Forever Clean has exceptional durability that preserves the style, beauty and appearance of your carpet, with luxurious softness that you can sink your toes into. It’s also a breakthrough technology in sustainability to preserve the beauty of our planet.

Mohawk Nanoloc Technology

Proprietary Carpet Protection System
SmartStrand® Forever Clean carpet prevents stains because it contains Nanoloc Spill Shield, which covers the fibers completely and locks out soils and spills. This makes it the easiest carpet to clean.

Durable Carpet at Nonn's

The Next Generation of Sustainable Carpet
Because SmartStrand® Forever Clean is made with materials that are renewable and plant-based, we use less limited natural resources to create it and thus reduce our energy consumption during manufacturing. So you don’t have to compromise the health of our planet to have the durability, softness and beauty you want in a carpet.

Tested for Harmful Substances

OEKO-TEX® Certified Free of Harmful Substances
Choosing SmartStrand® Forever Clean means you can be sure that your carpet is safe and free from harmful substances. The Dupont Sorona® polymer with which SmartStrand® Forever Clean is made is OEKO-TEX® Certified free from harmful substances, so you have nothing to worry about.

SmartStrand Forever Clean Carpet

*Based on CRI XRF soil testing, a technology developed by NASA and used to measure the exact amount of soil removed when carpet is cleaned.

But why stop at just carpet?

Shop Big Box Prices & Boutique Selections at Nonn’s.

Some things, you don’t expect to see together. But when you do, it’s delightful. Like at Nonn’s, where you’ll find cabinets, countertops, flooring and appliances at big box prices but with a bigger, better selection.

Nonn’s is the place for cabinets, flooring and countertops in Wisconsin. Our 30+ year commitment to offering first-quality materials, competitive prices and unmatched service has made us the largest independent retailer of flooring in the State. So if you’re in need of more of a total living room makeover rather than just the carpet, or you need new cabinets or countertops in your kitchen, visit the Nonn’s Showroom nearest you for everything you need. And if you’re looking for an appliance upgrade, be sure to visit our Waukesha or Middleton Showrooms for vignettes to inspire your project.

See Our Wisconsin Showrooms

Tips on

Trend

One of the first things people notice about your home is the flooring. That’s why we sell so many varieties.

Whether you’re searching for versatility, durability, effortlessness, or classic beauty, somewhere in our store is the perfect floor at the perfect price. For the best deals and tips on the latest flooring trends, check out the Nonn’s Insiders List.

See Insiders List Stories

Design Consultation in Waukesha & Madison, WI
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Free Design Consultation at Nonn's
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Contact Us

You can use this form to contact Nonn’s, whether you need to schedule your showroom appointment, have a question about a product or service, would like an interior designer to contact you, or in whatever other way we can be of service. And thank you for choosing Nonn’s! Prefer a phone call? Visit our locations page for our phone numbers.

    Your Name (required)

    Your Email (required)

    Your City/Town (required)

    Subject

    Your Message (Please include a phone number if you'd like a call back)

    Let’s Get Started

    We’d love to meet you. Use this space to schedule a consultation in one of our 4 showrooms. We will notify you when we have reviewed your information and arrange a time that works for you. Prefer a phone call? Visit our locations page for our phone numbers.

      Name (First & Last) - Required

      Email - Required

      Phone Number - Required

      Location - Required
      East MadisonMenomonee FallsMiddletonNew Berlin

      Product(s)
      FlooringCabinetsAppliancesCountertopsKitchen MakeoversBathroom Makeovers

      Project Budget - Optional

      Time and Date Preferences

      A Nonn's designer will be in touch with you by the next business day to confirm an appointment time. Please note that we will try our best to schedule your appointment based on your requested date(s), but we cannot guarantee that your chosen dates will be available. Appointments need a 48 hour lead time, though every attempt will be made to accommodate your needs. Please specify two dates - your first choice, and a secondary.

      Preferred Appointment Date: AMPM

      Secondary Appointment Date: AMPM

      Are you working with a builder or remodeler? If yes, which one?

      Other Details About Your Request

      Our Locations

      Madison

      5952 Haase Road
      Madison, WI 53532
      (Use Deforest in GPS; Located near the airport)
      (608) 824-1092

      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      Menomonee Falls

      N95W17055 Falls Parkway
      Menomonee Falls, WI 53051
      (262) 255-1400

      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      Middleton

      7550 Graber Road
      Middleton, WI 53562
      (608) 836-8833

      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      New Berlin

      1925 S. Moorland Rd.
      New Berlin, WI 53151
      (262) 446-6810

      Mon & Thu: 9am – 7pm
      Tue, Wed, Fri: 9am – 5:30pm
      Sat: 9am – 3pm
      Sun: Closed

      Learn More About Our Showrooms

      Our Locations

      Nonn's Madison Showroom

      Madison

      5952 Haase Road
      Madison, WI 53532
      (Use Deforest in GPS; Located near the airport)

      (608) 824-1092
      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      Nonn's Menomonee Falls Location

      Menomonee Falls

      N95W17055 Falls Parkway
      Menomonee Falls, WI 53051
      (262) 255-1400

      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      Nonn's Middleton Location

      Middleton

      7550 Graber Road
      Middleton, WI 53562

      (608) 836-8833
      Mon & Thu: 9am — 7pm
      Tue, Wed, Fri: 9am — 5:30pm
      Sat: 9am — 3pm
      Sun: Closed

      Nonn's New Berlin Location

      New Berlin

      1925 S. Moorland Rd.
      New Berlin, WI 53151
      (262) 446-6810
      Mon & Thu: 9am – 7pm
      Tue, Wed, Fri: 9am – 5:30pm
      Sat: 9am – 3pm
      Sun: Closed

      Learn More About Our Showrooms

      Contact Us

      You can use this form to contact Nonn’s, whether you need to schedule your showroom appointment, have a question about a product or service, would like an interior designer to contact you, or in whatever other way we can be of service. And thank you for choosing Nonn’s! Prefer a phone call? Visit our locations page for our phone numbers.

        Your Name (required)

        Your Email (required)

        Your City/Town (required)

        Subject

        Your Message (Please include a phone number if you'd like a call back)

            Let's Get Started

            We'd love to meet you. Fill out the form below and we’ll get you in touch with the Nonn’s Project Manager that’ll be personally dedicated to you and your crew. Prefer a phone call? Click here to find the Nonn’s nearest you.

              Let's Get Started

              We'd love to meet you. Fill out the form below and we'll get you in touch with the Nonn's Project Manager that'll be dedicated to you and your crew. Prefer a phone call? Click here to find the Nonn's nearest you.


                Let's Get Started

                We'd love to meet you. Fill out the form below and we'll get you in touch with the Nonn's Project Manager that'll be personally dedicated to you, your clients, and your crew. Prefer a phone call? Click here to find the Nonn's nearest you.



                  Let's Get Started

                  We'd love to meet you. Fill out the form below and we'll get you in touch with the Nonn's Project Manager that'll be personally dedicated to you and your crew. Prefer a phone call? Click here to find the Nonn's nearest you.


                  East MadisonMenomonee FallsMiddletonNew Berlin


                  Let’s Get Started

                  We look forward to seeing you in our showroom! Because our one-on-one appointments are in high demand, please contact us before stopping by:

                  Make An Appointment

                    Name (First & Last) - Required

                    Email - Required

                    Phone Number - Required

                    Location - Required
                    East MadisonMenomonee FallsMiddletonNew Berlin

                    Product(s)
                    FlooringCabinetsAppliancesCountertopsKitchen MakeoversBathroom Makeovers

                    Project Budget - Optional

                    Time and Date Preferences

                    A Nonn's designer will be in touch with you by the next business day to confirm an appointment time. Please note that we will try our best to schedule your appointment based on your requested date(s), but we cannot guarantee that your chosen dates will be available. Appointments need a 48 hour lead time, though every attempt will be made to accommodate your needs. Please specify two dates - your first choice, and a secondary.

                    Preferred Appointment Date: AMPM

                    Secondary Appointment Date: AMPM

                    Are you working with a builder or remodeler? If yes, which one?

                    Other Details About Your Request

                    or

                    Call Us

                    Madison: (608) 824-1092
                    Menomonee Falls: (262) 255-1400
                    Middleton: (608) 836-8833
                    New Berlin: (262) 446-6810

                    If you want to browse, drop by anytime! You can set an appointment for a one-on-one before you leave. See you soon!